Poster Research - Layouts

This is an example of a typical film poster layout. The poster's aim is to draw the audience in with the main image, images are more attractive than words, so this techniques will be more effective in attracting the audience. The focus on a large image on the poster also allows the poster convey the tone of the film more effectively to the audience. Another observation of this layout is the Placement of the lead actor's name at the top of the poster. Audiences are more likely to be drawn to a household name than the title of the film itself, all too often we hear "The new DiCaprio film..." and this is evident in this poster layout. We will use a similar poster layout when we create our poster.